LURE SALES STATISTICS: 

We don’t know exactly what colors the fish prefer, but here are the colors from first to last in order that fishermen and tackle dealers have purchased to date.

JUNIOR (50%) & POPPY (50%)

White, White/Red - 25%

Yellow, Yellow/Red - 22%

Clear - 15%

Black, Black/Red - 13%

Pink, Pink/Red - 9%

Chartreuse - 6%

Orange, Orange/Red - 4%

Brown/Brown/Red - 4%

Silver/Black - 3% 

 SCOOTER

White/Red - 27%

Blue/White/Red  -26%

Yellow/Red - 21%

Black/Red - 18%

Silver/Black - 5%

Black/Chartreuse - 3% 

 MONGO

Yellow/White/Red - 82%

Blue/White - 14%

Silver/Black - 4% 

SURF DAWG

Yellow/Red - 26%

White/Red - 22%

Black/Red - 16%

Blue/White/Red - 14%

Pink - 13%

Silver/Black - 10% 

 DANCER

Yellow/Red - 27%

Chartreuse/Red - 24%

Black/Red - 14%

Blue/White - 11%

Silver/Black - 10%

White/Red - 10%

Pink - 5%

BIGT

Black/Red - 29%

Chartreuse/Red - 29%

White/Red - 29%

Pink - 13%

INDIVIDUAL TOP SELLING LURES

White/Red SCOOTER

Blue/White/Red SCOOTER

Clear JUNIOR

Yellow/Red POPPY

Yellow/Red/White MONGO

Yellow/Red SCOOTER

White/Red POPPY

Black/Red SCOOTER

Yellow/Red JUNIOR

White/Red JUNIOR

Having personally caught fish on every color, I don't have a particular favorite  - it's what the fish hit on a given day or at a given time, so I will often change colors till I catch the bite.  As a general rule, the light/bright colors work exceptionally well in clear water or over a sandy bottom, especially on a clear day.  The darker colors are usually good in low light or in stirred up water. The exception to the rule is that we've caught fish on dark plugs in clear water with sunny skies, and with bright lures in murky water and overcast days Clear lures seem to work equally well in bright or overcast conditions.  Matching up to the movement or the color of the natural bait is always part of the equation.  Pick your colors, work the lures, experiment with the colors, and good fishing!